client work

client work

Wedding Website

Wedding Website

Wedding Website

A Digital Wedding Invitation & Event Guide

A Digital Wedding Invitation & Event Guide

A Digital Wedding Invitation & Event Guide

Role: Lead Product Designer

Role: Product Designer

Scope: Responsive Website - Localized

Scope: Responsive Website

Duration: 6 Weeks

Duration: 6 Weeks

A responsive custom website designed to serve as a digital wedding invitation, event guide, and keepsake.

A responsive custom website designed to serve as a digital wedding invitation, event guide, and keepsake.

The site balanced elegance with clarity, ensuring guests of all ages

could easily find schedules, locations, and RSVP details. With a fixed

launch date, bilingual requirements, and a non-technical

audience, the design had to be beautiful and bulletproof from day

one.

The site balanced elegance with clarity, ensuring guests of all ages

could easily find schedules, locations, and RSVP details.


With a fixed launch date, bilingual requirements, and a non-technical

audience, the design had to be beautiful and bulletproof from day

one.

Designed and developed for a real client — launched October 2025.

Designed and developed for a real client — launched October 2025.

the challenge

the challenge

Every detail in service of

the day.

Every detail in service of

the day.

Every detail in service of

the day.

This wasn't a typical web project with flexible timelines and

iterative launches. The wedding date was fixed, the

audience was diverse, and there was no room for a "version two."

This wasn't a typical web project with flexible timelines and

iterative launches. The wedding date was fixed, the audience was diverse, and there was no room for a "version two."

01

The site had to launch before invitations went out, weeks ahead of the event, and with zero room for error

02

Guests ranged from tech-savvy millennials to elderly family members who rarely use smartphones

03

All content, navigation, and interactions needed to work seamlessly in both English and Spanish

6 Weeks

6 Weeks

From brief to live launch

2 Languages

2 Languages

Full bilingual experience

100+

100+

Guests across all ages

The deadline wasn’t negotiable. The wedding date set the launch date, and the design had to be ready for every guest on that list.

The deadline wasn’t negotiable. The wedding date set the launch date, and the design had to be ready for every guest on that list.

The deadline wasn’t negotiable. The wedding date set the launch date, and the design had to be ready for every guest on that list.

the approach

Elegance meets usability.

Elegance meets usability.

Every design decision was made to balance the emotional

warmth of a wedding with the practical clarity of an event

guide. The site needed to feel personal and not like a

template.

Every design decision was made to balance the emotional warmth of a wedding with the practical clarity of an event guide. The site needed to feel personal and not like a template.

Decision 01

Information hierarchy built for

guests, not designers

The information hierarchy on this wedding website is designed with guests in mind, focusing on their needs and experiences rather than organizational structures.

Decision 02

Mobile-first responsive design for

on-the-go access

The design allows for one-tap interactions, check details, confirm attendance, and RSVP, making the experience smooth and immediate, no matter where they are.

Decision 03

Typography and spacing that

matched the couple's personality

Clean, modern typefaces paired with generous spacing created a sense of elegance and warmth, mirroring their approachable yet sophisticated style.

Decision 04

Bilingual architecture, not bilingual afterthought

Rather than duplicating pages or adding a toggle that broke layout, I

built the content model to support both languages natively and with the same

structure, same visual weight, zero compromise on either version.

the solution

the solution

A digital invitation built with heart.

A digital invitation built with heart.

Four pages, each designed to serve a specific guest need.

From the emotional first impression to the practical details that make the day run smoothly.

Four pages, each designed to serve a specific guest need.

From the emotional first impression to the practical details that make the day run smoothly.

Home

A cinematic hero with the

couple's photo, date, and a

scroll prompt to explore the

story.

Our Story

A timeline narrative of the

couple's journey, with

photos and personal

quotes.

Event

Schedule, venue details,

dress code, parking, and

transportation, all in one

place.

RSVP

A simple, accessible form

that works for every guest.

No login, no friction.

additional feature

Guest Information Hub

Guest Information Hub

A dedicated FAQ section answered the most common guest questions

— dress code, children, parking, transportation, and RSVP deadlines —

reducing the couple's inbox to near zero.

A dedicated FAQ section answered the most common guest questions

— dress code, children, parking, transportation, and RSVP deadlines —

reducing the couple's inbox to near zero.

impact

impact

Shipped, celebrated,

remembered.

Shipped, celebrated,

remembered.

The site launched on time, worked flawlessly across devices, and became part of the celebration itself. It was shared in group chats, pulled up at dinner tables, and bookmarked as a keepsake.

The site launched on time, worked flawlessly across devices, and became part of the celebration itself. It was shared in group chats, pulled up at dinner tables, and bookmarked as a keepsake.

what the design achieved

+

Fully delivered and launched before invitations went out

+

Full EN/ES experience, no layout compromise

+

Near zero inbox — FAQ answered everything

+

Became a keepsake the couple plans to preserve beyond the event

reflection

reflection

Designing under real stakes.

Designing under real stakes.

This project reminded me why I love design. There were no hypothetical users or assumed pain points. Every decision was tested by real people on a real day that mattered to someone I care about.

The bilingual architecture pushed me to think about content structure in a way I hadn't before. It wasn't enough to translate. The design had to feel equally native in both languages, with no visual hierarchy favoring one over the other.

Team HUB started as a survival tool.

I was a live chat agent drowning in scattered information, and I built something to help myself work faster.


Watching my teammates adopt it, rely on it, and eventually depend on it showed me what product design actually is: solving real problems for real people, then making the solution better every day.

This wasn’t just a website, it was a gift to the couple and a tool for their guests. Designing under a real deadline with real stakes was one of the most rewarding challenges.

The most powerful design research isn't a phase, it's what happens when you're the user and the designer at the same time.


Five years of building this system while using it daily taught me more about product thinking than any bootcamp or course could.

© 2026 Ricky. All rights reserved.

© 2026 Ricky. All rights reserved.